As a business owner, you already have a lot on your plate. One of the most dangerous mistakes you can make is to try to “save money” by doing things yourself, as opposed to paying qualified and experienced professionals for their services. It comes down to time and money.
Unless you are trained in graphic design, and understand how the software works, you are extremely likely to waste a lot of time, and still end up with an ugly and inappropriate design. This can be avoided by employing the services of professional, giving them a detailed brief and a budget to work with, and going on with your own revenue-generating activity in your business.
Working with a professional designer is a win-win situation. Work out your goals: what is it that you want to achieve? Work out your budget. Champagne taste on mauby pockets is not an option! A professional designer will be able to grasp your vision and work out how you can achieve your goals with the money available or suggest alternatives to help move your business forward.
Do not underestimate the power of good design. Some logo designs are simply iconic now: Apple, Nike, Google, McDonald’s, WhatsApp, Facebook, for example. Graphic designers are very good at interpreting a client’s vision and turning it into a workable image.
This also applies to advertising flyers and social media posts. How often do you see spelling mistakes in the social media that business owners create and post themselves? Would an image with spelling and other errors encourage you to do business with that company? I have worked hard to earn my reputation as a #GrammarNazi and I bring several decades of experience across specific areas of graphic design to the table.
Let me know your thoughts on this.
